October 7, 2009

The Online Marketing Coordinator will support the marketing team with the majority of time dedicated to eMarketing initiatives. You will have an active role in creating and implementing digital and traditional marketing strategies, including:
-Executing on social networking, web PR, viral, video networks, and Web 2.0 efforts using keyword-optimizing content.
-Research and implement SEM campaigns.
-Research online media for display advertising and eCommerce.
-Involvement with email marketing including writing content.

Requirements for Consideration:
-1-3 years agency or client-side marketing department experience. Please do not apply unless you meet this requirement.
-Marketing experience in virtually all web 2.0 platforms—blogs, Twitter, youtube, etc.
-Experience researching bloggers and journalists, crafting pitches, and securing coverage.
-Experience implementing PPC campaigns.
-Understanding of SEO principles and can perform keyword research, recommendations for company website to enhance SEO, etc.
-Familiarity with email marketing
-Overall understanding of general branding principals, product positioning, target audience segmentation and integrated marketing concepts.
-Project Management—a demonstrated ability to own projects and fulfill all responsibilities from start to finish.
-Not just “detail oriented” but “detail insane”—you read things several times before others can see it because mistakes drive you crazy.
-Know when to ask questions, but are resourceful first.
-Clear writing skills (for business and promotional) is essential. In fact, you must love writing. Experience in blogging a plus.
-Comfortable with uploading and downloading web assets (image formats, video, etc.). You speak digital jargon.

-Sports experience and passion preferred.
-SoCal area residents only—sorry, we're ready now.

If you are a serious candidate for this position, please send an email with the following:
-Subject line: Online Marketing Coordinator Application
-Cover letter cut and pasted in the body of the email.
-Resume with salary history attached.
-Attach or link any other reasons why you are the perfect fit.
-Be sure to list somewhere your sports experience/background as this is critical to our collective success

Email applications to feedback@sklz.com